Dispelling the myths about cork (FC News)

by Louis Iannaco - FC News

Earlier this month, FC News discussed the myths about cork floors with various cork flooring manufacturers. Here is an excerpt of that article.

The term “preconceived notions” has a negative ring to it as those involved in the production and sales of cork flooring can readily attest. For a segment that has been around for

generations, it seems not nearly enough people know fact from fiction when it comes to the benefits and performance attributes of this alternative offering.

Today’s cork flooring manufacturers have made it a large part of their mission to change this perception, or misperception, and make the product a more acceptable, mainstream option for the end user. Using education as their chief weapon, cork executives seek to raise awareness about a natural product that was actually green long before it became cool to be so...