Brian Gencher
Vice President of Marketing
Brian is a strategic, performance driven marketer and business leader, who thoroughly enjoys getting his hands dirty in order to help bring strategy to life. He is a passionate, true believer of the need to understand customer and consumer behaviour and motivation in order to reveal and leverage the insights needed to develop and implement winning strategies & initiatives.

Brian holds an MBA in Marketing from the Schulich School of Business. He comes to Torlys with over 20 years of experience in delivering profitable results across a wide range of products and industries, including commodity consumer products, lifestyle
Brian Gencher
brands, and building materials. Brian's many successes are attributed to finding the right balance between driving long-term brand health and equity while addressing the short-term commercial realities of the marketplace.

Brian's personal beliefs and philosophy align closely with those of TORLYS. Brian's actions mirror his words; he delivers with integrity and treats everyone with the utmost of respect. His inclusive, flexible management style focuses on teamwork, collaboration, and continuous improvement, while recognizing and celebrating the successes of those around him.

Brian and his wife have two active children who often require the service of dad's taxi.
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